National Housing Association

  • Category: Social Housing
  • Partnership: 6 Years (2019 - 2024)
  • Organisation Size: 350 Employees
  • Solution Type: Embedded Recruitment

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National Housing Association

Scaling Talent Through Organisational Change

0
Total Hires
0
Embedded Recruiter
0
Year Partnership

The Challenge:

The housing association required a sophisticated recruitment partner capable of navigating a significant structural shift. The partnership needed to balance business-as-usual hiring with a high-intensity period of organisational change.

Target Operating Model (TOM) Shift


The need to pivot from general hiring to an intensive, two-year recruitment surge to staff a completely new organisational structure.

Compliance & Safeguarding


The critical requirement for rigorous vetting and DBS processing to meet strict regulatory and security standards within the sector.

Employer Brand Visibility


The necessity of building a cohesive employer brand from the ground up to attract high-quality, diverse talent in a competitive market.

The Solution:

G‑NIUS implemented a multi-pillared RPO strategy, evolving from a standard talent function into a comprehensive HR, compliance, and advisory service.



Adaptive Recruitment Scaling

Successfully transitioned from general hiring (Years 1 - 2) to intensive implementation (Years 3 - 4), providing the agility needed to staff the new operating model before returning to steady-state recruitment.

End-to-End Compliance & Vetting

Established a robust verification engine managing right-to-work, professional qualifications, and a tiered DBS processing system.

Employer Brand & Digital Footprint

Executed a total overhaul of the candidate experience, including Glassdoor reputation management, social media optimisation, and the creation of bespoke content.

Inclusion & Specialised Sourcing

Deployed data-driven insights to reach underrepresented demographics through specialised job boards and targeted diversity outreach.

The Result:

Over the six-year partnership, the collaboration has transformed the workforce capability, moving beyond simple vacancy filling to strategic talent management.



High-Volume Talent Acquisition

Managed a massive candidate funnel of over 12,500 applications, resulting in 273 strategic hires, with a peak performance of 86 placements in 2023 alone.

Operational Rigour

Maintained 100% compliance transparency for 229 fully vetted candidates, ensuring organisational safety and regulatory adherence throughout the expansion.

Market Positioning

Successfully established the organisation as an employer of choice through a multi-channel digital presence across LinkedIn, Glassdoor, and enhanced career web pages.

Sustainable Efficiency

Optimised the recruitment lifecycle to ensure consistent delivery, successfully identifying and converting top talent through robust screening even during peak periods of growth.

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